HOME

Saturday, June 4, 2011

Lick and Like This!


Hip hop is a culture, a lifestyle, an expression...Hip hop often swings to the extreme.  Every hip hop dish is served extra hot, extra fresh, extra large...it just has a natural way of standing out, everyone wants to hog the limelight.  Thus, it is but rare for me to encounter a hip hop artist who initially chose to stay on the sidelines...

Mase is originally from Gabon, Africa.   As a young boy in Africa, he hero-worshipped Snoop, notwithstanding the language barrier.  His education brought him to different parts of the globe - Africa, Europe then to America, til he chose to settle in Miami, Florida.  Armed with a passion for hip hop music, he became a record producer then established his own music label, DMS Entertainment.  Mase chose to work magic behind the control booth, til one day tragedy struck.  The sudden passing of his father drove Mase to write and sing a tribute song entitled "We Miss You."  Yes, he penned this song in 2006, yet it still took him til 2010 to step up to the mic to record and release it as a single.  His viral home-made-picture-montage-music video uploaded on youtube received encouraging feedback and indie urban radio stations gave it a good number of spins.

We Miss You (official music video):


Now flashforward to 2011... Mase hit the studios once again, determined more than ever to make all of his hip hop dreams come true.  With all the hip hop energy flowin' in,  Mase churned out "Like This".

This ditty is a partey deee-light!  If I went to a hip hop party and the DJ didn't play this song, the party of would be an epic fail!  Once it plays, you just can't shake it off, it's that sticky!!  No wonder, radio stations all across the nation are blastin' out “Like This”.  It has entered the nationwide top ten Urban Indie Charts, charting at #8; while slowly but surely figuring at #29 in the nationwide Rhythmic Indie Charts.

'Nuff said... it's your turn to lick and like this!  Click and stick your ears here . (yes, click the link to preview the song)




“Like This” is now available for digital download via iTunes and other online music portals.

For more updates from MASE, “like” him on facebook:  facebook.com/mase.dmsent or log-on to  www.dmsentworld.com

Connect with him via: